Requisition Number: 2020-09-002
Job Title: MARKETING MANAGER
City: Reston
State: VA

MARKETING MANAGER

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Description/Job Summary

The American Institute of Aeronautics and Astronautics is seeking an experienced Marketing Manager who will be responsible for:

  • Developing and executing internal and external marketing strategies that leverage market research and historical data to support the success of AIAA
  • Managing and implementing annual marketing plans for AIAA programs, events/forums, public policy, and awards and recognition
  • Full accountability for the development, proofing, and fulfillment processes of collateral with graphic design, print production, and project managers
  • Developing regular analytics reports, and using data to improve success of assigned projects

Responsibilities/Duties

Accountability:

  • Develop and execute marketing plans, promotion schedules, and program budgets
  • Conduct competitive research that informs the positioning of AIAA products and programs
  • Work closely with team members and content providers to promote the AIAA brand and improve the integration of AIAA’s marketing and communications efforts across assigned projects
  • Craft compelling and grammatically accurate promotional copy
  • Ensure Institute messaging and branding are used consistently in marketing messaging
  • Create queries and lists through the Institute’s association management system


Position Dimensions:

  • Produce all work consistent with AIAA branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, IT, etc.) to assist with project and budget management
  • Minimal travel required.

Required Skills

  • Strong attention to detail
  • Excellent editing and proofreading skills
  • Strong organizational skills and ability to handle multiple projects simultaneously
  • Excellent command of Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)
  • Have a naturally positive attitude, strong work ethic, and ability to be self-reliant
  • Good listener with ability to accept and apply constructive feedback

Required Experience

  • A minimum of five (5) years of professional experience in marketing events, products, and/or programs
  • Demonstrate exceptional written and verbal communication skills
  • High proficiency with project management, marketing implementation, market research and promotional copywriting
  • Ability to quickly learn new software, systems, and processes
  • Experience with email marketing systems (HubSpot experience a plus)

Preferred Experience

  • Google Tag Manager, Analytics, AdWords and Content Management Systems (CMS) experience preferred
  • Previous association or non-for-profit experience is a plus
  • Previous experience with an association management system or CRM system (NETForum experience a plus)

Required Education

  • Bachelor's degree in marketing, communications, or related discipline.
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We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at careers@aiaa.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.