Requisition Number: 2020-08-003
Job Title: MARKETING COORDINATOR
City: Reston
State: VA

MARKETING COORDINATOR

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Description/Job Summary

The American Institute of Aeronautics and Astronautics is seeking a skilled Marketing Coordinator who will:

  • Administer and maintain AIAA headquarters email marketing system to support the growth of AIAA’s products and services and the expansion of its outreach programs
  • Assist with promotional deliverables through AIAA’s e-channels (e.g. web, email, social media, etc.) by combining strategic methods, planning, and ongoing optimization
  • Participate in ideation brainstorms to identify emerging opportunities for promoting AIAA’s products and services through online, mobile, social marketing, and new technologies
  • Prepare marketing activity reports and metrics for measuring program success

Responsibilities/Duties

ACCOUNTABILITY:

Email Marketing

  • Design HTML emails that are graphically appealing and format email templates for promotions
  • Implement effective email strategy including audience segmentation, testing, optimization, and messaging
  • Set-up, test, and deploy automated campaigns
  • Work with AIAA editors and marketing staff to review/edit for consistent voice/messaging, and coordinate, send, and track all promotional emails
  • Monitor email performance and generate analytics reports to assess delivery and campaign efficiency
  • Manage the Institute’s email calendar and scheduling

Digital Strategy

  • Manage and track online advertisements and promotions
  • Assist with lead acquisition, and help develop digital campaigns that will nurture and grow relationships

Reporting and Analysis

  • Produce regular traffic and commerce reports from Google Analytics and AdWords for measuring the effectiveness of promotional efforts

Project Coordination

  • Facilitate and monitor project requests from internal clients within a project management system


POSITION DIMENSIONS:

  • Produce all work consistent with AIAA branding and style guide
  • Ensure projects achieve the desired results and are completed in a timely manner and within budget
  • Work with multiple cross-functional teams (i.e. Design, Communications, Web, etc.) to assist with project management

Required Skills

  • Exceptional written and verbal communication skills
  • Solid understanding of the principles of email design
  • Moderate proficiency with HTML
  • Ability to quickly learn new software, systems, and processes
  • Superior project management and organizational skills
  • Strong attention to detail
  • Good listener with ability to accept and apply constructive feedback
  • Have a naturally positive attitude, strong work ethic, and ability to be self-reliant

Preferred Skills

  • Google Tag Manager, Analytics, AdWords and Content Management Systems (CMS) experience preferred
  • Promotional copywriting experience preferred
  • Proofreading and editing experience preferred
  • Experience with research using data analytics software preferred

Required Experience

  • At least 1-3 years of related work experience, including email marketing experience (Informz experience a plus)
  • Experience working with email marketing automation systems

Required Education

  • Bachelor's degree with a preference for marketing, communications, or related discipline
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We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at careers@aiaa.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.