MARKET RESEARCH ANALYST

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Description/Job Summary

The American Institute of Aeronautics and Astronautics is seeking a Market Research Analyst who will be responsible for:

  • assessing member and customer preferences to inform new product development and enhancement, marketing strategy, and promotion decisions
  • assessing product and service health in the marketplace within the product lifecycle for all products and services offered by the Institute
  • assessing competitive position of all Institute products and services, current and proposed.

Responsibilities/Duties

Accountability:
  • Devise, implement, and evaluate methods for collecting data such as surveys, focus groups, questionnaires, and polls
  • Collect and interpret data in statistical tables and reports
  • Track and report industry and competitive trends to predict success or failure of products and services in the marketplace
  • Conduct specific research on specific markets or market conditions
  • Monitor and forecast marketing and sales trends, assisting with the development of sales projections
  • Analyze pricing conditions and trends
  • Use statistical tools to analyze and interpret data
  • Conduct competitive research and analyze benchmarking data; simplifying complex data in a user-friendly format
  • Present research findings to colleagues, staff leadership, and occasionally volunteer groups/leadership through written and visual means (charts, graphs, etc.) to make informed decisions on new product development, modifications, and retirement
  • Contribute findings to Marketing staff to inform marketing campaigns
  • Assist in measuring the effectiveness of marketing campaigns and strategies
  • Refer new client acquisition opportunities to sales team identified through targeted and untargeted market research


Reporting Relationships:

  • Reports to Managing Director, New Product Development
  • Has no direct supervisory responsibilities

 Position Dimensions:

  • Collaborate with other staff as appropriate to accomplish goals/objectives
  • Work through and across both AIAA’s volunteer and staff infrastructure
  • Travel 1-2 weeks a year as needed to conduct member research and/or focus groups

Required Skills

  • Excellent analytical skills with strong theoretical and research proficiencies
  • Strong proficiency in math, statistics, data science, web analytics, and research tools
  • Excellent verbal communication, professional writing and presentation skills
  • Ability to gather large amounts of data and convert it into meaningful analysis
  • Strong interpersonal and customer service skills
  • Thorough understanding of marketing strategies
  • Excellent attention to detail and organizational skills
  • Excellent team player with proven ability to work collaboratively
  • Energetic self-starter who can quickly adapt and thrive in a multitasking environment and meet strict deadlines

Required Experience

  • 2-3 years of prior experience in market research and analysis
  • Excellent Microsoft office skills (Word, Power Point, Excel)

Preferred Experience

  • Experience working with an Association or other member-based organization preferred
  • Experience with Association Management Systems; Abila’s NetForum Enterprise System preferred

Required Education

  • Bachelor’s degree in market research or marketing with a concentration in marketing research; alternatively, a bachelor’s degree in statistics, math or business administration with 5 years of professional market research experience
  • Certification such as Professional Researcher Certification a plus
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We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at careers@aiaa.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.